For decades, our industry has been configured to promote transactional business and product sales. And has not focused deeply on processes such as client experience, financial planning, or tax optimization... Until now.
At the Future of Advice conference in December of 2019, Steve Gresham coined the phrase “Adoption is the new Innovation.” Steve was referring to how the adoption of technology is lacking across the advisor population. Steve’s message was urging advisors and industry leaders to leverage fintech to battle the many factors significantly slowing organic growth. When embraced, technology can help advisors be more efficient, demonstrate value, identify “next best actions” and improve the client experience. So why is it that more Mutual Fund and Insurance/Annuity carriers aren’t pursuing this opportunity to partner with fintech companies to facilitate increased adoption?