Steve Zuschin

Steve is the EVP of Advisor Success at LifeYield. He's responsible for leading our Direct-to-Advisor channel and always keeps up on the latest advisor technology. Steve writes about how advisors can grow their business by building stronger relationships with clients and adopting new technology.

Recent Posts

Can your clients benefit from an asset location strategy?

6/10/20 2:25 PM / by Steve Zuschin posted in Advisors, Householding

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As a result of the recent market volatility, clients are turning to their advisors for more support than ever before. While it is key to provide client services above and beyond the norm, advisors need to reassure their clients by effectively communicating and illustrating their value. 

The key to illustrating your value as an advisor is through asset location and long-term tax efficiency.

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New Release: One small step for LifeYield, one giant leap for advisors

4/17/20 3:42 PM / by Steve Zuschin posted in Product Updates

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We're proud to announce five new enhancements to the LifeYield platform!

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Market Volatility Delivers Opportunity to Identify Long-Term Tax Efficiencies

4/3/20 10:33 AM / by Steve Zuschin posted in Advisors, Digital Advice, Financial Planning

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During periods of market volatility, advisors typically recognize that rebalancing and tax-loss harvesting strategies are important for their clients. The ultimate goal is to maintain their clients’ target allocation and realize tax savings at the end of the year.

Both of the previously mentioned strategies provide value to clients in difficult situations. But before advisors begin this process, they should focus on identifying opportunities to set clients up for success in the long term.

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Times of Market Volatility Require Advisors to Shift Their Mindsets

4/2/20 1:17 PM / by Steve Zuschin posted in Advisors, Digital Advice, Financial Planning

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In recent weeks, advisors have faced something they haven’t seen in a decade: a volatile market that ultimately resulted in a significant correction and the end of the long-term bull market. This current volatility is based on uncertainties around the impact of the COVID-19 global pandemic, as well as an oil price war. To pile on, we are all transitioning to remote working environments and adjusting to meetings that aren’t in person. These circumstances would amplify any advisors’ insecurities and fears that their business will suffer.

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The market is volatile: What else can advisors talk about?

3/26/20 4:11 PM / by Steve Zuschin posted in Advisors, Digital Advice, Financial Planning

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Facing unprecedented situations in the markets raises stress levels for both advisors and clients. Fortunately, it’s still possible for advisors to have positive, productive conversations with their clients when the news is negative or uncertain.

Essential to this process for advisors is first examining how they do business. Face-to-face meetings shouldn’t be a requirement for a regular review meeting. Flexibility in how advisors deliver information to their clients is important.

For those who weren’t yet offering their clients ways to connect virtually, the spread of COVID-19 has forced our hands to explore options through channels like Zoom, Join.me or Go-To-Meeting. We can go kicking and screaming, or we can embrace this change and look for the opportunity. Now is a great time to add these options so that clients can still get the information they need in a comfortable setting.

We’ve spoken with many advisors over the past few weeks. It’s an uncertain time for everyone. But throughout these conversations, it’s become apparent that advisors need something positive to talk about with clients. After the longest bull market in history burst into oblivion, we can no longer count on positive performance to delight our customers. We have to dig deeper.

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Adding value to client conversations in times of market volatility

3/5/20 1:54 PM / by Steve Zuschin posted in Advisors, Digital Advice, Tax-Efficient Investing

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The current market correction has hit the industry hard. It's the steepest decline since 2008, and in the wake of a global crisis, the investment horizon has never looked less clear.

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T3ing Off with the Main Themes from T3

3/2/20 2:31 PM / by Steve Zuschin posted in Advisors, Digital Advice, Event

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Multi-account management – ESG – asset location – AI – diversity in financial services – and personalized digital experiences. These were the key themes of this year’s T3 conference. The breadth of vendors focused on solving for these growing industry themes.

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The Missing (TD) LINC in your Practice

2/3/20 5:25 PM / by Steve Zuschin posted in Advisors, Event

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A high-level rundown of #NationalLinc 2020.

Invest in yourself. This was a key theme of this year’s TDAI Conference. Many sessions at Linc noted this as the key to moving your practice ahead in 2020. The advisor-client landscape is shifting to a hybrid of digital and human advice, and we need to dive deep into the technology systems that will help us create the best outcomes for our clients. The better you can leverage technology, the better fit you’ll be to manage the next generation of wealth.

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Differentiate your practice through smart-householding

1/14/20 10:08 AM / by Steve Zuschin posted in Advisors, Householding

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Smart-householding is the art of creating an actionable investment plan based on the aggregated view of all accounts within a household. When an advisor uses smart-householding, they can reduce costs, manage risk, and increase tax-efficiencies of all of the accounts. We have examined why householding is important at a high level — as it relates to devising investment strategies that result in the most optimal outcomes for investors—but let’s take a look as to why it’s the most optimal method of planning for advisors.

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How to talk to clients about tax-smart investing

12/23/19 9:30 AM / by Steve Zuschin posted in Financial Planning, Householding, Tax-Efficient Investing

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No investor can escape taxes. Most investors try to forget about taxes until it’s time to file their returns, but by that time, it is often too late to implement any strategy to reduce the amount owed. That’s where advisors can help.

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