Steve Zuschin

Steve is the EVP of Advisor Success at LifeYield. He's responsible for leading our Direct-to-Advisor channel and always keeps up on the latest advisor technology. Steve writes about how advisors can grow their business by building stronger relationships with clients and adopting new technology.

Recent Posts

The Silver Bullet for Delivering Quality Advisor Tech Platforms

9/17/20 5:12 PM / by Steve Zuschin posted in Advisors, Financial Planning

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We’ve all heard this story before.

Your firm’s top advisor suddenly leaves and takes their $200M book with them.

  • Why did they leave?
  • Could we have done something to get them to stay?
  • How do we prevent this from happening in the future?

The secret: It starts with the advisor tech platform.

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Why advisors should adopt an asset location strategy

8/19/20 2:29 PM / by Steve Zuschin posted in Advisors, Financial Planning, Asset Location

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We live in a “more” culture. Money. Happiness. Health. We’re programmed to always want more.

That’s what asset location provides. More.

Higher after-tax returns for clients. More revenue for the advisor and the firm. It’s a win-win.

Adopting an asset location strategy and adding the ability to quantify those benefits for clients adds tremendous value to an advisory practice. Not only will you generate more revenue per client, but your clients will have a clear understanding of the value you bring to the table. Value that goes far beyond the performance of investments.

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The Fundamentals of Engaging Remote Client Meetings

7/7/20 12:27 PM / by Steve Zuschin posted in Advisors, Financial Planning

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Change is never easy. But that’s exactly what the financial advice industry is facing today. It’s going to be particularly difficult for an industry that is normally slower to evolve, but we can do it. The tools exist. It’s just a matter of finding the right ones for you.

The rest of this post expands on the four most important components of leading an engaging remote client meeting.

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Can your clients benefit from an asset location strategy?

6/10/20 2:25 PM / by Steve Zuschin posted in Advisors, Householding

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As a result of the recent market volatility, clients are turning to their advisors for more support than ever before. While it is key to provide client services above and beyond the norm, advisors need to reassure their clients by effectively communicating and illustrating their value. 

The key to illustrating your value as an advisor is through asset location and long-term tax efficiency.

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New Release: One small step for LifeYield, one giant leap for advisors

4/17/20 3:42 PM / by Steve Zuschin posted in Product Updates

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We're proud to announce five new enhancements to the LifeYield platform!

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Market Volatility Delivers Opportunity to Identify Long-Term Tax Efficiencies

4/3/20 10:33 AM / by Steve Zuschin posted in Advisors, Digital Advice, Financial Planning

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During periods of market volatility, advisors typically recognize that rebalancing and tax-loss harvesting strategies are important for their clients. The ultimate goal is to maintain their clients’ target allocation and realize tax savings at the end of the year.

Both of the previously mentioned strategies provide value to clients in difficult situations. But before advisors begin this process, they should focus on identifying opportunities to set clients up for success in the long term.

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Times of Market Volatility Require Advisors to Shift Their Mindsets

4/2/20 1:17 PM / by Steve Zuschin posted in Advisors, Digital Advice, Financial Planning

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In recent weeks, advisors have faced something they haven’t seen in a decade: a volatile market that ultimately resulted in a significant correction and the end of the long-term bull market. This current volatility is based on uncertainties around the impact of the COVID-19 global pandemic, as well as an oil price war. To pile on, we are all transitioning to remote working environments and adjusting to meetings that aren’t in person. These circumstances would amplify any advisors’ insecurities and fears that their business will suffer.

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The market is volatile: What else can advisors talk about?

3/26/20 4:11 PM / by Steve Zuschin posted in Advisors, Digital Advice, Financial Planning

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Facing unprecedented situations in the markets raises stress levels for both advisors and clients. Fortunately, it’s still possible for advisors to have positive, productive conversations with their clients when the news is negative or uncertain.

Essential to this process for advisors is first examining how they do business. Face-to-face meetings shouldn’t be a requirement for a regular review meeting. Flexibility in how advisors deliver information to their clients is important.

For those who weren’t yet offering their clients ways to connect virtually, the spread of COVID-19 has forced our hands to explore options through channels like Zoom, Join.me or Go-To-Meeting. We can go kicking and screaming, or we can embrace this change and look for the opportunity. Now is a great time to add these options so that clients can still get the information they need in a comfortable setting.

We’ve spoken with many advisors over the past few weeks. It’s an uncertain time for everyone. But throughout these conversations, it’s become apparent that advisors need something positive to talk about with clients. After the longest bull market in history burst into oblivion, we can no longer count on positive performance to delight our customers. We have to dig deeper.

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Adding value to client conversations in times of market volatility

3/5/20 1:54 PM / by Steve Zuschin posted in Advisors, Digital Advice, Tax-Efficient Investing

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The current market correction has hit the industry hard. It's the steepest decline since 2008, and in the wake of a global crisis, the investment horizon has never looked less clear.

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T3ing Off with the Main Themes from T3

3/2/20 2:31 PM / by Steve Zuschin posted in Advisors, Digital Advice, Event

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Multi-account management – ESG – asset location – AI – diversity in financial services – and personalized digital experiences. These were the key themes of this year’s T3 conference. The breadth of vendors focused on solving for these growing industry themes.

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