It’s been called many things over the years. Unified managed household. Aggregated accounts. Complete household view… just to name a few.
All of these terms are similar. When they first started being used, they all meant essentially the same thing. But a household view (or whatever you want to call it) is not enough anymore. Advisors need to manage and coordinate assets at the household-level – across accounts –optimizing for risk and tax – and maximizing after-tax returns.