With all the compliance rules that need to be followed in the financial services industry, it can be intimidating to leverage a controversial social media platform like Facebook. But once an advisor understands the necessary parameters that should be followed, they will come to realize how impactful Facebook can be to amplify marketing efforts, increase brand awareness, and offer engagement opportunities to prospects.
From creating engaging content to planning creative campaigns, it can feel overwhelming for busy advisors to create an impactful Twitter strategy. The financial world moves quickly, and we need tools in place to help us keep up. When used strategically, Twitter can help advisors stay on top of relevant news, source content to share across their social channels and position themselves as thought leaders in the financial space. The news is significantly more diluted today than it was 20 years ago, and Twitter can help you sift through the noise.
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LinkedIn is a powerful social media channel for business. With a strong plan and a long-term commitment, LinkedIn can help advisors increase visibility and boost their reputation. Advisors should play to their strengths on the platform, sharing content that positions them as a leader on topics that differentiate their practice.
