With all the compliance rules that need to be followed in the financial services industry, it can be intimidating to leverage a controversial social media platform like Facebook. But once an advisor understands the necessary parameters that should be followed, they will come to realize how impactful Facebook can be to amplify marketing efforts, increase brand awareness, and offer engagement opportunities to prospects.
Household management provides advisors a different view of their clients’ accounts. They allow an advisor to quantify investing results for the client across all their accounts and holdings, which greatly impacts a client’s willingness to spread out their assets across multiple advisors.
Improved financial outcomes are what investors want and need when it comes to their household portfolio. However, some think simply aggregating the multiple accounts found in most households will help clients improve the chances of achieving their objectives.
No investor can escape taxes. Most investors try to forget about taxes until it’s time to file their returns, but by that time, it is often too late to implement any strategy to reduce the amount owed. That’s where advisors can help.
People are talking about Social Security. But these conversations are happening between peers, who most often are not financial advisors. This puts the investor at a disadvantage because most people do not understand what variables determine how much they'll receive when they file or when they should start tapping into their benefits.
Have you been hearing the latest buzz about "household-level portfolio management"? You may be wondering – What is it? How do you do it? And, why does it matter?
Leveraging technology to grow an advisor’s business was the main theme of this year’s event. Each session touched on a mixture of what’s coming next year, which technology applications will take advisors’ practice to the next level, and how advisors can use digital marketing tactics and strategies to attract new clients.